Tourism Authority of Thailand Boosts Tourism in Secondary Provinces

PRESS RELEASE:

The government has launched a significant campaign to boost tourism in its 55 second-tier provinces, aiming to increase their share of national tourism revenue from 20% to 30%. The Tourism Authority of Thailand (TAT) unveiled this new strategy following an extensive brainstorming session involving nine ministries, the Royal Thai Police, and two additional agencies.

The TAT has set a target of generating 330 billion baht in annual tourism revenue from these provinces, a substantial increase considering the total projected tourism revenue for 2024 is 1.2 trillion baht. To achieve this, the TAT has devised a five-point plan titled “Ignite Tourism Thailand.” This plan includes upgrading restaurants and basic infrastructure, enhancing tourist destinations and their surroundings, developing products and services tailored to tourist demands, promoting tourism through local traditions and narratives, and improving public transportation links across the provinces.

These strategies were discussed in a session with key stakeholders from various sectors, including the ministries of defense, tourism and sports, transport, natural resources and environment, commerce, interior, culture, public health, and industry. The proposals from this session will be forwarded to the National Tourism Policy Committee for final approval and budget allocation for the upcoming fiscal year.

“This campaign aims to spotlight Thailand’s hidden gems, expanding the tourism experience beyond the well-trodden paths.”